The Power of a Clear Brand Message (and How to Find Yours)
Before I built this consultancy agency, I ran a retail brand that lived entirely on Facebook (Instagram wasn’t even a thing, yet). No influencers. No ad budgets. Just a few of us early believers who realized people were already scrolling late at night, looking for something interesting, something fun…maybe even something they didn’t know they needed. That became The Find.
Every Thursday night, we’d post new arrivals in an auction-style sale, and women would flock to the feed. Bidding, tagging, cheering each other on. It was electric, and it was all built on one thing:
Clarity.
They knew what The Find stood for: great taste, a curated eye, and the thrill of discovery. No guesswork. No confusion. Just clear, consistent messaging that turned browsers into buyers and buyers into community.
Why Messaging Still Matters
Today, the platforms are more crowded. The tools more complex. But the truth hasn’t changed:
If your message isn’t clear, your marketing won’t convert.
It won’t matter how polished your website is or how consistent your content looks—if people don’t get what you do, they won’t engage.
Signs Your Messaging Might Be Off
People say, "Wait, what do you do again?"
You’re editing your elevator pitch every time you say it
Your content blends in instead of standing out
How to Start Clarifying Your Brand Message
Know who you're speaking to. Get specific. One clear audience.
Name the problem. Not just what they need—but what they feel.
State your solution simply. No jargon. No fluff. Just results.
Own your value. Why you? What do you bring that’s different?
Final Thought
If you're feeling stuck, go back to the beginning. What did your earliest customers say about your work? What drew them in? Often, the clearest message is already there. You just have to uncover it.
Because the truth is: people want to connect. Your job is to make it easy to say yes.
And if you need help clarifying your message—we’ve got tools, strategy sessions, and support to get you there. Let’s make sure your words reflect your worth.
